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2017 Essential Resources
MARKETING MONDAYS
Marketing Mondays - Creative Merchandising: It’s New to You
Creative Merchandising: It’s New to You

The holidays are upon us, and it’s about to get nuts! How do we keep up with creative merchandising when things are moving around so quickly?

Marketing Mondays - Hit Your Sales Goals Out of the Park This Month
Hit Your Sales Goals Out of the Park This Month

Earlier this month, the Chicago Cubs won the World Series, something they hadn’t done in 108 years. Living in Chicago, it was pretty electric to watch this team not only meet their goal, but have fun doing it. Are you ready to meet your 4th quarter goals?

Marketing Mondays - 6 Easy Ways to Strengthen Your Instagram Account to Increase Sales
6 Easy Ways to Strengthen Your Instagram Account to Increase Sales

January’s Marketing Monday articles were all about Instagram: Why Independent Retailers Need to Be on Instagram, Instagram 101, and How One Retailer Uses Instagram to Connect With Customers.

Shop Talk: Practical answers for tough business questions

Question: I want to revamp our tagline, but I have no clue where to start. What’s the best way to come up with one that truly reflects the unique gifts and shopping experience we offer without being too wordy?

Marketing Mondays - 3 Ways to Drum Up Sales When No One Is Walking Through the Door
3 Ways to Drum Up Sales When No One Is Walking Through the Door

There will always be days that are quiet.

Whether it’s due to extreme weather, election day, or some other reason we can't control, sometimes it can be difficult to get people to walk through the door. Even if you must shut your doors because of something like extreme weather, there are ways to generate sales.

Here are a few ideas: