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MARKETING MONDAYS
Marketing Mondays - 10 Ways To Grow Your Pinterest Account in 30 Days

Last week we discussed why Pinterest can be a good platform to grow your independent retail business. This week we’ll cover 10 ways to grow your Pinterest account and next week we’ll share an interview with a Pinterest queen.

Marketing Mondays - 5 Unusual Events to Host This Holiday Season

In one week, we’ll officially be in the all-important fourth-quarter season for retailers. It’s a favorite time of year for many, and retailers can make it even more fun when they organize events their customers want to attend! Events are fun and bring out people. The key to making them a success is to properly market and promote them.

Marketing Mondays - Become a Destination

Most independent retail shops and wholesalers don’t have a lot of extra space, but is there a way to be creative with the space you do have and create another reason for your business to become a destination?

Spread the Good Word

Let’s face it: Marketing is usually all about you. Well, at least about your business and enticing more customers to shop with you. But, marketing doesn’t have to be just about that; you can do good for your community while also spreading the good word about your business. How? It’s called cause marketing: the combined efforts of a for-profit business and a charitable cause—a nonprofit organization—for their mutual benefit. It can also be called social responsibility marketing.

Marketing Mondays - Go Big or Go Home

I’m a big proponent of offering something very large (physically) or very expensive in your gift and home shop at all times, but especially during the holiday season. Why? Because there are always customers looking for something very special, unique, and one-of-a-kind, even in shops that are focused on one-of-a-kind gifts.

At this late stage in the holiday season, though, how do you offer something big if you don’t already have it in stock?