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2017 Essential Resources
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MARKETING MONDAYS
Marketing Mondays - Come In … We’re Open!

As gift and home retailers, wholesalers, and designers, most of us work in a particular space, whether it’s a retail store, warehouse, or studio. We’re paying for that real estate 24/7 whether or not we’re using it. Why not invite people into your space to host events, classes, or fundraising nights? Let me be clear—these aren’t events you’d be responsible for planning.

The Power of the Hashtag

I’m introduced to a new business—or reminded of one I already like—every day, simply because of my friends’ activity on social media: liking a business on Facebook, following a brand’s Twitter feed, checking in at a store on Foursquare's Swarm app, and hashtagging photos of merchandise they bought on Instagram.

Marketing Monday - How to Plan Your Fourth Quarter Events Like a Rock Star

For many independent retailers, August tends to be a bit quieter in terms of traffic (unless you’re in a heavy tourist location). However, this month is integral to planning successful holiday special events for the all-important fourth quarter, which kicks off in less than a month!

Marketing Mondays - Line Up Your Ambassadors!

Big brands and designers know the power of celebrity endorsements. You don’t need to have a big budget or live in Hollywood to get that same type visibility. What you need are ambassadors.

Rally your troops

Every town, big and small, has their annual galas and balls. Who attends those events regularly or seems to always get into the society section of the local newspaper? Seek those people and ask them if they’d like to be one of your ambassadors.