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MARKETING MONDAYS
Marketing Mondays - Stand Up for Something and Get Customers Talking
Stand Up for Something and Get Customers Talking

There’s a saying that goes something like, “Stand for something or you’ll fall for anything.” The idea is to put a stake in the ground and stand for something you strongly believe in. Most people jump to the political bandwagon when it comes to making a stand, but that’s tricky for most businesses, retailers included, since you’re likely to alienate half of your customers.

Marketing Mondays - How to Pitch to Holiday Gift-Guide Editors Like a PR Rock Star
How to Pitch to Holiday Gift-Guide Editors Like a PR Rock Star

It’s holiday gift-guide season, and many long-lead magazines are already ramping up their gift-guide coverage. Some local and regional monthly magazines might still be seeking recommendations from independent retailers, but I’d focus on short-lead outlets such as weekly newspapers, television, radio, podcasts, and websites.

Marketing Mondays - How to Write Compelling Email Subject Lines
How to Write Compelling Email Subject Lines

What makes a person want to click open a marketing email? The answer? A compelling subject line! But, with people bombarded by email offers daily, how do you stand out? If you can’t get people to open your emails, they will never click through to your message.

How to Launch Your Fourth Quarter Events Like a Rock Star

Earlier this month we covered how to create and market your event before it happens, both of which are really key—you won’t have much of an event if people don’t show up!

Marketing Mondays - How to Market Your Fourth Quarter Events Like a Rock Star
How to Market Your Fourth Quarter Events Like a Rock Star

Last week we covered how to get your events finalized and start to generate buzz via social media. This week we’re going to focus on how to best market your events.

Get the word out

As soon as you know what your event is and where and when it will take place, set up an Event Checklist and start promoting your event.