Free Subscription to Retailing Insight Magazine
2016 Essential Resources
Sign up for our Product Pipeline Emails
MARKETING MONDAYS
How to Launch Your Fourth Quarter Events Like a Rock Star

Earlier this month we covered how to create and market your event before it happens, both of which are really key—you won’t have much of an event if people don’t show up!

Marketing Mondays - How to Market Your Fourth Quarter Events Like a Rock Star
How to Market Your Fourth Quarter Events Like a Rock Star

Last week we covered how to get your events finalized and start to generate buzz via social media. This week we’re going to focus on how to best market your events.

Get the word out

As soon as you know what your event is and where and when it will take place, set up an Event Checklist and start promoting your event.

Marketing Monday - How to Plan Your Fourth Quarter Events Like a Rock Star
How to Plan Your Fourth Quarter Events Like a Rock Star

For many independent retailers, August tends to be a bit quieter in terms of traffic (unless you’re in a heavy tourist location). However, this month is integral to planning successful holiday special events for the all-important fourth quarter, which kicks off in less than a month!

Marketing Monday - Create Great Content and Save Time? Yes!
Create Great Content and Save Time? Yes!

Plan your work, work your plan. For many independent and small retailers, putting those six words into practice seems impossible, and yet, many successful business owners will tell you how important it is to plan your work. Only then can you see the gaps and make progress in meeting goals. Planning your work also helps when it comes to marketing.

Marketing Mondays - Managing Emails to Save Time
Managing Emails to Save Time

Last week we covered time management and how time expert Laura Vanderkam, author of the best-selling 168 Hours recommends we track our time so we can make more time for ourselves. This month we’re going to cover one of our biggest time suckers: our email inbox.