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As in social media, sharing content that is of value to your customers is key to a successful email marketing campaign.

The marketing world has had a lot of changes in the past decade. Make sure your business still has an innovative and competitive edge.

For many independent retailers and wholesalers, it took a pandemic to force us to experiment with new ways of doing business.

How can independent retailers and wholesalers take advantage of storytelling and using social and digital media to make these much-needed connections with followers?

When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January

Almost 70 percent of American adults use social media. As of January 2020, Facebook was the favored social media platform among marketers worldwide, with

The global pandemic has wreaked havoc on our lives. But it’s also reminded many retailers and wholesalers why they entered this line of business

We live in a time when technology can really help us become stronger and smarter business owners. It’s imperative that we adopt new tools

[vc_row][vc_column][vc_column_text] Social media belongs to consumers. As a result, traditional marketing rules don’t apply. In the last issue, we discussed the need to market to

We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer