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When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January

Almost 70 percent of American adults use social media. As of January 2020, Facebook was the favored social media platform among marketers worldwide, with

The global pandemic has wreaked havoc on our lives. But it’s also reminded many retailers and wholesalers why they entered this line of business

We live in a time when technology can really help us become stronger and smarter business owners. It’s imperative that we adopt new tools

[vc_row][vc_column][vc_column_text] Social media belongs to consumers. As a result, traditional marketing rules don’t apply. In the last issue, we discussed the need to market to

We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer

[vc_row][vc_column][vc_column_text] Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the

Most smaller retailers work with dozens of brands and other suppliers—for everything from inventory to packaging. Your relationship with your brands can have a

[vc_row][vc_column][vc_column_text] It happens every year. We’re busy preparing for our busiest part of the year and by the time it comes, we’re already so exhausted

[vc_row][vc_column][vc_column_text] When my friend was planning a soiree in her backyard, she sent me links to a blog with entertaining ideas as well as recipes.