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Marketing Mondays - Hit Your Sales Goals Out of the Park This Month

Earlier this month, the Chicago Cubs won the World Series, something they hadn’t done in 108 years. Living in Chicago, it was pretty electric to watch this team not only meet their goal, but have fun doing it. Are you ready to meet your 4th quarter goals?

What's Your Story?

“Who are you?” said the Caterpillar. This was not an encouraging opening for a conversation. Alice replied, rather shyly, “I—I hardly know, sir, just at present—at least I know who I was when I got up this morning, but I think I must have been changed several times since then.” —Alice’s Adventures in Wonderland

Marketing Mondays - Stand Up for Something and Get Customers Talking

There’s a saying that goes something like, “Stand for something or you’ll fall for anything.” The idea is to put a stake in the ground and stand for something you strongly believe in. Most people jump to the political bandwagon when it comes to making a stand, but that’s tricky for most businesses, retailers included, since you’re likely to alienate half of your customers.

Marketing Mondays - Getting Media Coverage in Trade Magazines

Earlier this month, we covered how to secure media coverage in various media outlets during our weekly Marketing Mondays articles. Yet, an often overlooked media outlet for many retail and wholesale businesses is the one you’re reading right now: trade magazines.

Many retailers and manufacturers alike don’t bother to promote their stories to trade industry websites and print publications for two reasons:

Marketing Mondays - Buying Into a Buying Group

Most of our Marketing Mondays tactics revolve around building a customer base and increasing revenue, but there is another side to this equation that doesn’t often get mentioned: reducing your costs and using those opportunities to build a customer base. Buying into a buying group can make more than common sense; it can make financial and marketing sense.