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Marketing Mondays - Investing Your Advertising Dollars
Investing Your Advertising Dollars

While there are many free and low-cost ways to market your business, there comes a time when you have to pay to market and support your business. To be sure, advertising is not inexpensive, but if thoughtfully considered as part of an overall marketing and business plan, it can be very profitable for any business. The challenge, as with any marketing strategy and tactic, is to know where to invest your advertising dollars.

Marketing Mondays - Come In … We’re Open!
Come In … We’re Open!

As gift and home retailers, wholesalers, and designers, most of us work in a particular space, whether it’s a retail store, warehouse, or studio. We’re paying for that real estate 24/7 whether or not we’re using it. Why not invite people into your space to host events, classes, or fundraising nights? Let me be clear—these aren’t events you’d be responsible for planning.

Marketing Mondays - Pin It Like You Mean It
Pin It Like You Mean It

It  always surprised me that gift and home retailers and wholesalers weren’t among the first adopters of Pinterest. The site lends itself to sharing beautiful images, so whether you’re a retailer with great product to show or a designer who makes art, it’s a great place to showcase your work for customers to “pin” on their boards and others to share.

Marketing Mondays - The Retail Reach of YouTube
The Retail Reach of YouTube

Before you dismiss YouTube as too hard, consider this: you can upload a video straight from your smartphone in one minute or less!

What I absolutely love is that YouTube is so easy and the search engine optimization is so rich. Even if you don’t have video footage, you can upload a video of great photos of your retail store or studio space. The goal is to give viewers a glimpse into your retail or wholesale business so they want to learn more about you and your business.

Marketing Mondays - Work With Tourism Boards and Event Planners
Two Valuable (But Often Overlooked) Marketing Partners

Did you know every state has an active tourism board or convention bureau? Depending on how big or tourist-driven your city is, it might have one as well. The job of these organizations is to sell your city or state to various stakeholders, including businesses, trade show producers, and—you guessed it—tourists. Your job is to connect with them to let them know you’re tourist friendly.