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2017 Essential Resources
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Marketing Mondays - Host an Advisory Board Event

The best retailers and wholesalers know running a business isn’t a solo affair. Inviting feedback from friends, colleagues and customers is a great way to learn what might do well and what to invest in (or not). Ready for input? Invite some of your customers to be part of an advisory board event to share their thoughts on products you’re considering. It engages them in a way that helps them feel ownership, be supportive, and feel more committed to your success.

Marketing Mondays - Decluttering

I recently bought Marie Kondo’s book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing because, with two full-time professionals working all day and two young children and a dog, our house is rarely ever “clean.”

Marketing Mondays - Let the Customer Tell You When the Sales is Done

Are you sabotaging your sales? It seems insane to think you’d leave money on the table—except that may very well be the case when you rush to make the sale.

Let’s make a commitment this month to stop stopping the sale. Let the customer tell YOU when they’re ready to check out. Don't rush the sale by taking the item from your customer and walking to the cash register. It's like telling your customer you’re ready for them to checkout and leave.

Marketing Mondays - How to Market Your Fourth Quarter Events Like a Rock Star

Last week we covered how to get your events finalized and start to generate buzz via social media. This week we’re going to focus on how to best market your events.

Get the word out

As soon as you know what your event is and where and when it will take place, set up an Event Checklist and start promoting your event.

Marketing Mondays - Six Months Left to Hit Our Business Goals

Today is officially the first day of summer, and it's also nearly mid-year, which makes it the perfect time to review the business goals you set at the beginning of the year, reevaluate your procedures, and see how close you are to meeting those goals, knowing you still have enough time to ramp up efforts if you’re falling behind or increase whatever you’re doing that’s helping increase sales.