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Marketing Mondays - 3 Ways You Can Get Your Products in the Hands of a Celebrity

There isn’t a day that goes by that we’re not bombarded with celebrity news. Those celebrities are often decked out in glittering jewels, beautiful clothing, or holding their children decked out in darling outfits. How do you get your products in their hands and what does that mean for business? Do people really care what celebrities are wearing?

Marketing Mondays - Blogging

Blogging for your business is a great way to let your customers learn more about you, create dialogue with them, share your knowledge, establish yourself as an expert, and increase your SEO ranking. So why aren’t more business owners blogging, especially when free and easy-to-use programs such as WordPress and Blogger exist? Because it takes time to come up with great content for a blog.

Marketing Mondays - Go Big or Go Home

I’m a big proponent of offering something very large (physically) or very expensive in your gift and home shop at all times, but especially during the holiday season. Why? Because there are always customers looking for something very special, unique, and one-of-a-kind, even in shops that are focused on one-of-a-kind gifts.

At this late stage in the holiday season, though, how do you offer something big if you don’t already have it in stock?

Marketing Mondays - How To Grow Sales of Indoor Merchandise

For many of us, winter is not over. Yet, the days are getting longer and the bitter cold days are fewer and far between. Spring is around the corner, and there is no better time for independent retailers to think about how your indoor products can do double duty as outdoor décor through merchandising and subtle suggestions.

Marketing Mondays - 3 Ways to Makes Sales THIS WEEK!

November is crunch time for small gift retailers and wholesalers. With Black Friday and Small Business Saturday on our heels, we won’t have much time to implement any major marketing tactics this month or next, so we’re going to focus on short-term actions designed to help make sales now. Here are three things to do this week to help drive traffic to your store—either in person or online.