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Marketing Mondays - Cross-Marketing With Ancillary Businesses

Taxes may be due April 15, but accountants are busy right now helping many of your customers.

Marketing Mondays - 3 Ways to Makes Sales THIS WEEK!

November is crunch time for small gift retailers and wholesalers. With Black Friday and Small Business Saturday on our heels, we won’t have much time to implement any major marketing tactics this month or next, so we’re going to focus on short-term actions designed to help make sales now. Here are three things to do this week to help drive traffic to your store—either in person or online.

Marketing Mondays - 3 New People Who Will Help Grow Your Business

We all get bogged down by the minutiae of running a business. Finding new products, managing employees, meeting with reps, and creating new displays leave precious little time for networking. But, this month’s challenge is just that: Identify three new people who can help you grow your business this year. Consider them your business coaches.

Marketing Mondays - Pin It Like You Mean It

It  always surprised me that gift and home retailers and wholesalers weren’t among the first adopters of Pinterest. The site lends itself to sharing beautiful images, so whether you’re a retailer with great product to show or a designer who makes art, it’s a great place to showcase your work for customers to “pin” on their boards and others to share.

Marketing Mondays - Managing Emails to Save Time

Last week we covered time management and how time expert Laura Vanderkam, author of the best-selling 168 Hours recommends we track our time so we can make more time for ourselves. This month we’re going to cover one of our biggest time suckers: our email inbox.