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2017 Essential Resources
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MARKETING MONDAYS
Marketing Mondays - Put on Your Happy Face

You’ve waited all year for this: When your business goes from being in the red to being in the black. When your shop turns a profit. When you see the light at the end of the tunnel. Don’t blow it by not being present.

Marketing Mondays - 3 Double-Duty Marketing Pieces

New Year's Day is a day many people set aside for making annual goals, but the middle of the year is also a good time to take stock of a lot of things. How did you do the first half of the year? What marketing tactics did you use and how did they perform? Are your marketing materials up-to-date as you head into the crucial fourth quarter?

Marketing Mondays - Creating Your Own Awards Season

Do you know someone local who deserves recognition? Or, do you think you’re worthy of an award? Why not create an annual award and encourage submissions while also applying for awards you feel would bring attention to your business?

Marketing Mondays - Host an Advisory Board Event

The best retailers and wholesalers know running a business isn’t a solo affair. Inviting feedback from friends, colleagues and customers is a great way to learn what might do well and what to invest in (or not). Ready for input? Invite some of your customers to be part of an advisory board event to share their thoughts on products you’re considering. It engages them in a way that helps them feel ownership, be supportive, and feel more committed to your success.

Marketing Mondays - Cross-Marketing With Ancillary Businesses

Taxes may be due April 15, but accountants are busy right now helping many of your customers.