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2017 Essential Resources
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Make Your Store a Community Resource

A lot of lip service is played these days to “being part of the community,” yet many independent retailers often don’t go beyond making a product donation to their little league’s fundraiser or participating in a group ad with neighboring businesses. Both of these actions are fine, but why not step it up and start presenting your business as the “go to” source for everything from unique gift ideas to what’s happening in your neighborhood?

Marketing Mondays - 2 Unexpected Ways to Build Community

What do a big city library and a real estate agent have in common with an indie retailer? Each provides a service, for one, but also, each helps build a community. How we build community helps build our brand and sets us apart in our customers’ eyes as not just another gift shop but “my local indie gift shop.”

Marketing Mondays - 3 Double-Duty Marketing Pieces

New Year's Day is a day many people set aside for making annual goals, but the middle of the year is also a good time to take stock of a lot of things. How did you do the first half of the year? What marketing tactics did you use and how did they perform? Are your marketing materials up-to-date as you head into the crucial fourth quarter?

Marketing Mondays - Create Great Content and Save Time? Yes!

Plan your work, work your plan. For many independent and small retailers, putting those six words into practice seems impossible, and yet, many successful business owners will tell you how important it is to plan your work. Only then can you see the gaps and make progress in meeting goals. Planning your work also helps when it comes to marketing.

Marketing Mondays - Decluttering

I recently bought Marie Kondo’s book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing because, with two full-time professionals working all day and two young children and a dog, our house is rarely ever “clean.”