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MARKETING MONDAYS
Make Your Store a Community Resource
Make Your Store a Community Resource

A lot of lip service is played these days to “being part of the community,” yet many independent retailers often don’t go beyond making a product donation to their little league’s fundraiser or participating in a group ad with neighboring businesses. Both of these actions are fine, but why not step it up and start presenting your business as the “go to” source for everything from unique gift ideas to what’s happening in your neighborhood?

Marketing Mondays - Put Your Service to the Test
Put Your Service to the Test

We've all have heard that great customer service is the key to success. This is true in any type of business, especially our niche of small, specialty retail stores. We know we can’t compete with the “big guys” on price. Our edge is in offering the best possible shopping experience, in which customers are valued and assisted by intelligent, knowledgeable staff.

Marketing Mondays - How One Retailer Uses Instagram to Connect With Customers
How One Retailer Uses Instagram to Connect With Customers

For the last two weeks, we've explored why independent retailers should be using Instagram as part of a winning social media marketing strategy and looked at how to get started on Instagram. This week, we're going to get some insider insight from an Instagram pro!

Marketing Mondays - Instagram 101
Instagram 101

Last week I talked about "Why Independent Retailers Need to Be on Instagram." Now that you’ve created your Instagram account, you’ll want to get familiar with some terminology so you can better understand how to engage with followers.

Marketing Mondays - Why Independent Retailers Need to Be on Instagram
Why Independent Retailers Need to Be on Instagram

Instagram launched on October 2010 and is quickly rising the statistics ranks among social media platforms. Today, more than 400 million people are active on Instagram, and 80 million photos are shared a day. While it’s still not as popular as Facebook, attracting only 28 percent of the adult Internet population compared to Facebook’s 72 percent, Instagram is narrowing the gap.