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MARKETING MONDAYS
Marketing Mondays - Creating Your Own Awards Season
Creating Your Own Awards Season

Do you know someone local who deserves recognition? Or, do you think you’re worthy of an award? Why not create an annual award and encourage submissions while also applying for awards you feel would bring attention to your business?

Marketing Mondays - Selling Using Social Media Sites
Selling Using Social Media Sites

Ever tried to sell directly through a social media channel like Instagram even if you don’t have an e-commerce site? Considering most of us are digitally active daily, it seems remiss to not have a social media marketing plan in place.

Marketing Mondays - What’s Your Point of Differentiation?
What’s Your Point of Differentiation?

Coco Chanel’s camellia flower is practically synonymous with the luxury brand that bears her name. Not only is the flower featured on handbags and jewelry designs, but in some cases, a camellia flower with ribbons graces the nicely wrapped box that the purchase comes in. It’s all part of Chanel’s mystique, and since each camellia is handmade, it makes the customer feel valued. What is your business known for? What unique thing do you do or offer your customers so they remember you?

Marketing Mondays - Power of the Personal Touch
3 Ways the Power of the Personal Touch Works in Retail

Those who work in the luxury market know this concept well: make your customer feel they’re the only one who matters. Personal shoppers and stylists often call or email their customers when something comes in that they think is perfect for them. That personal touch goes a very long way. Even if you’re not the “touchy-feely” kind of retailer or designer, connecting with your customers shows them you appreciate their business. Here are three ways you can show your customers you care:

Marketing Mondays - Investing Your Advertising Dollars
Investing Your Advertising Dollars

While there are many free and low-cost ways to market your business, there comes a time when you have to pay to market and support your business. To be sure, advertising is not inexpensive, but if thoughtfully considered as part of an overall marketing and business plan, it can be very profitable for any business. The challenge, as with any marketing strategy and tactic, is to know where to invest your advertising dollars.