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Marketing Mondays - 6 Quick Holiday Marketing Tips

The holidays are officially upon us, and whether you do it up big in your store or you take a more understated approach, people are on the hunt for the perfect gifts for their friends, family, co-workers, and pets. Are you ready to make this your best 4th quarter?

We’ve gathered a few holiday marketing tips to get the snow globe rolling, and for even more tips, check out "Making Spirits Bright."

Marketing Mondays - Let the Customer Tell You When the Sales is Done

Are you sabotaging your sales? It seems insane to think you’d leave money on the table—except that may very well be the case when you rush to make the sale.

Let’s make a commitment this month to stop stopping the sale. Let the customer tell YOU when they’re ready to check out. Don't rush the sale by taking the item from your customer and walking to the cash register. It's like telling your customer you’re ready for them to checkout and leave.

Marketing Mondays - Monitoring What Works

As independent gift and home accent shop owners, it’s hard to put any new marketing initiatives into practice this month because much of your time will be focused on helping customers with their holiday shopping. That’s not to say we can’t learn marketing techniques that could be put to use in the future, which is why it’s important to stay vigilant and record what’s working and what’s not working this month.

Marketing Mondays - Optimize Your Press Relations

In last week’s Marketing Mondays post, we focused on what stories reporters are looking for and different ways to deliver that information to them. Now comes the harder part: finding out who to send your information to and convincing that person to respond to your story idea. Honestly, though, this isn’t as hard as it sounds.

Marketing Mondays - Buying Into a Buying Group

Most of our Marketing Mondays tactics revolve around building a customer base and increasing revenue, but there is another side to this equation that doesn’t often get mentioned: reducing your costs and using those opportunities to build a customer base. Buying into a buying group can make more than common sense; it can make financial and marketing sense.