social media

Creative Merchandising: It’s New to You

Marketing Mondays - Creative Merchandising: It’s New to You

The holidays are upon us, and it’s about to get nuts! How do we keep up with creative merchandising when things are moving around so quickly?

How to Launch Your Fourth Quarter Events Like a Rock Star

Marketing Mondays - How to Launch Your Fourth Quarter Events Like a Rock Star

Earlier this month we covered how to create and market your event before it happens, both of which are really key—you won’t have much of an event if people don’t show up! But, once the day comes, what happens during the event and after your big event can be just as important, because you can finally capitalize on the excitement of the people who showed up. Also, don’t rule out the no-shows.

How to Market Your Fourth Quarter Events Like a Rock Star

Marketing Mondays - How to Market Your Fourth Quarter Events Like a Rock Star

Last week we covered how to get your events finalized and start to generate buzz via social media. This week we’re going to focus on how to best market your events.

Get the word out

As soon as you know what your event is and where and when it will take place, set up an Event Checklist and start promoting your event.

Communicate the following either via email, Facebook, or EventBrite (whatever your method of promoting the event and whatever is relevant to your event):

10 Ways To Grow Your Pinterest Account in 30 Days

Marketing Mondays - 10 Ways To Grow Your Pinterest Account in 30 Days

Last week we discussed why Pinterest can be a good platform to grow your independent retail business. This week we’ll cover 10 ways to grow your Pinterest account and next week we’ll share an interview with a Pinterest queen.

How One Retailer Uses Instagram to Connect With Customers

Marketing Mondays - How One Retailer Uses Instagram to Connect With Customers

For the last two weeks, we've explored why independent retailers should be using Instagram as part of a winning social media marketing strategy and looked at how to get started on Instagram. This week, we're going to get some insider insight from an Instagram pro!

Instagram 101

Marketing Mondays - Instagram 101

Last week I talked about "Why Independent Retailers Need to Be on Instagram." Now that you’ve created your Instagram account, you’ll want to get familiar with some terminology so you can better understand how to engage with followers.

Why Independent Retailers Need to Be on Instagram

Marketing Mondays - Why Independent Retailers Need to Be on Instagram

Instagram launched on October 2010 and is quickly rising the statistics ranks among social media platforms. Today, more than 400 million people are active on Instagram, and 80 million photos are shared a day. While it’s still not as popular as Facebook, attracting only 28 percent of the adult Internet population compared to Facebook’s 72 percent, Instagram is narrowing the gap.

It’s All About the Reminders

Marketing Mondays - It’s All About the Reminders

This month and next are going to be about being on the floor and selling, but the trick to keeping those sales coming is to reach those who aren’t coming through your doors. In this case, it’s all about the reminders.

Selling Using Social Media Sites

Marketing Mondays - Selling Using Social Media Sites

Ever tried to sell directly through a social media channel like Instagram even if you don’t have an e-commerce site? Considering most of us are digitally active daily, it seems remiss to not have a social media marketing plan in place.

A few years ago, a friend suggested a top via Facebook, but strangely, the clothing designer didn’t have a website. She simply posted the top on her Facebook page and her friends began sharing it because it was really cute. When people began asking if they could buy one, she quickly set up a PayPal account, and viola, she started making sales.

Pin It Like You Mean It

Marketing Mondays - Pin It Like You Mean It

It  always surprised me that gift and home retailers and wholesalers weren’t among the first adopters of Pinterest. The site lends itself to sharing beautiful images, so whether you’re a retailer with great product to show or a designer who makes art, it’s a great place to showcase your work for customers to “pin” on their boards and others to share.

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