marketing mondays

Hit Your Sales Goals Out of the Park This Month

Marketing Mondays - Hit Your Sales Goals Out of the Park This Month

Earlier this month, the Chicago Cubs won the World Series, something they hadn’t done in 108 years. Living in Chicago, it was pretty electric to watch this team not only meet their goal, but have fun doing it. Are you ready to meet your 4th quarter goals?

6 Easy Ways to Strengthen Your Instagram Account to Increase Sales

Marketing Mondays - 6 Easy Ways to Strengthen Your Instagram Account to Increase Sales

January’s Marketing Monday articles were all about Instagram: Why Independent Retailers Need to Be on Instagram, Instagram 101, and How One Retailer Uses Instagram to Connect With Customers. Telling stories through Instagram isn’t just a smart marketing tool, it’s necessary if you want grow your customer base using this platform.

How to Slay Distractions ... Especially on Social Media!

Marketing Mondays - How to Slay Distractions

Last week we discussed planning your work to help increase sales. The number one complaint I get about not being able to plan is that things are too busy to add even one more thing to the mix, so planning gets set aside.

But, is it possible that you’re too busy being … busily distracted?

Plan Your Work to Increase Sales

Marketing Mondays - Plan Your Work to Increase Sales

During a recent webinar, I listened as business owners discussed the value of social media in their respective businesses. Some agreed that blogging has waned but Facebook and Twitter have become very important revenue drivers. Others admitted that blogging is still strong, but they’re using other mechanisms to push customers to their site to read their blog, and inevitably, scan their offerings. Not one lamented at the time it took to do marketing in these ways because they understood that it’s part of doing business.

5 Unusual Events to Host This Holiday Season

Marketing Mondays - 5 Unusual Events to Host This Holiday Season

In one week, we’ll officially be in the all-important fourth-quarter season for retailers. It’s a favorite time of year for many, and retailers can make it even more fun when they organize events their customers want to attend! Events are fun and bring out people. The key to making them a success is to properly market and promote them. Make sure you have an Events page on your website and post the link regularly to remind customers to check out what’s coming up throughout the holiday season!

Stand Up for Something and Get Customers Talking

Marketing Mondays - Stand Up for Something and Get Customers Talking

There’s a saying that goes something like, “Stand for something or you’ll fall for anything.” The idea is to put a stake in the ground and stand for something you strongly believe in. Most people jump to the political bandwagon when it comes to making a stand, but that’s tricky for most businesses, retailers included, since you’re likely to alienate half of your customers. Rather than going political, find a topic or issue you believe in, preferably one that has wide support in your community, and go all in with that issue.

How to Write Compelling Email Subject Lines

Marketing Mondays - How to Write Compelling Email Subject Lines

What makes a person want to click open a marketing email? The answer? A compelling subject line! But, with people bombarded by email offers daily, how do you stand out? If you can’t get people to open your emails, they will never click through to your message.

Compelling subject lines grab readers’ attention, pique their curiosity, and insist they find out more. The following five subject-line types and examples are proven best performers. When used correctly, these will increase your open rates and, more importantly, your engagement rates.

How to Launch Your Fourth Quarter Events Like a Rock Star

Marketing Mondays - How to Launch Your Fourth Quarter Events Like a Rock Star

Earlier this month we covered how to create and market your event before it happens, both of which are really key—you won’t have much of an event if people don’t show up! But, once the day comes, what happens during the event and after your big event can be just as important, because you can finally capitalize on the excitement of the people who showed up. Also, don’t rule out the no-shows.

How to Plan Your Fourth Quarter Events Like a Rock Star

Marketing Monday - How to Plan Your Fourth Quarter Events Like a Rock Star

For many independent retailers, August tends to be a bit quieter in terms of traffic (unless you’re in a heavy tourist location). However, this month is integral to planning successful holiday special events for the all-important fourth quarter, which kicks off in less than a month!

Create Great Content and Save Time? Yes!

Marketing Mondays - Create Great Content and Save Time? Yes!

Plan your work, work your plan. For many independent and small retailers, putting those six words into practice seems impossible, and yet, many successful business owners will tell you how important it is to plan your work. Only then can you see the gaps and make progress in meeting goals. Planning your work also helps when it comes to marketing. We’ve covered the need to schedule everything from special events to email blasts, but did you know you also can schedule things in advance to save yourself time and frustration?

Pages

Subscribe to RSS - marketing mondays