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[vc_row][vc_column][vc_column_text] It wasn’t until 1997 that the term weblog entered our lexicon and since then, it seems content online has exploded. This year, it’s estimated there will be 31.2 million bloggers in the United States alone, according to statistica. Content reigns supreme and demand for good-quality material

Are brick-and- mortar and online marketplaces virtually the same? Okay, so you’ve owned your brick-and-mortar shop for years (or are, perhaps, a retail newbie), and you’re feeling a bit overwhelmed. With the constant arrival of high-tech doodads, new-fangled social media connections, online competition, along with the

Running a small business means you need to be efficient and innovative. You need to look for ways to streamline your daily tasks, so you can have more time selling. Whether you are a maker or a retailer, technology can help you be that powerful,

[vc_row][vc_column][vc_column_text]Gone are the days when your website could be a single landing page and you could expect it to drive business to your retail shop. Savvy customers need interaction and engagement with you and your business and one way to do this is through a

[vc_row][vc_column][vc_column_text]Where do you get your juice? Running a business can be a solitary venture with the primary focus on managing, problem solving, and planning. It’s easy to forget the very important step of refilling your internal coffers and allowing time and space for quiet reflection

by Seasons Koll, Margaret Ann Lembo, Royce Amy Morales, Leslie Neilson, and Bill Binkelman   Q: WHAT ARE SOME WAYS TO ENCOURAGE MORE impulse buying, not just for small-ticket items at the cash wrap but throughout my store?   A: Encouraging customers to buy isn’t always easy. You have