Stand out from the chains by your ability to produce special events with deck artists and authors. These magical experiences that you create for your customers will keep them coming back to your store.
Spring is the perfect time to take an inventory of your business and how you wish to accomplish your goals. Give yourself permission to make the changes that will reinvigorate you, your employees, and the spirit of your business.
How can independent retailers and wholesalers take advantage of storytelling and using social and digital media to make these much-needed connections with followers?
Consumers are drawn toward handmade products for a variety of reasons, not the least of which is the desire to obtain something unique that did not come off an assembly line.
When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January 2020, she realized it would be the perfect opportunity to rebrand her business name from JolieSoleil Boutique to Maison Soleil.
My story may feel familiar. In no way do I think I am unique in the trauma I have been processing at the beginning of this pandemic, this an important conversation to have at every opportunity.
Spiritually minded shop owners do come up with valid justifications for nudging their customers to buy: "Beauty feeds the soul”; “Shopping is therapeutic;” “They’re supporting artists and local independent shops.” Selling and “selling out” is not the same thing.