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[vc_row][vc_column][vc_column_text] Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In

[vc_row][vc_column][vc_column_text] It happens every year. We’re busy preparing for our busiest part of the year and by the time it comes, we’re already so exhausted and high on adrenaline that we barely have time to breathe, eat or shower, let alone plan for next year. But

[vc_row][vc_column][vc_column_text] When my friend was planning a soiree in her backyard, she sent me links to a blog with entertaining ideas as well as recipes. Both links were from Crate & Barrel (yes, even the recipes). When another friend was considering what to do with her

[vc_row][vc_column][vc_column_text] All retailers have the same 24 hours in a day. How we spend those hours can mean the difference between a profitable and productive day versus one where we go home and wonder where the time went. Mobile apps are trying to tackle this issue and

[vc_row][vc_column][vc_column_text] It’s undeniable that video has become an important method of communication for many businesses today. Whether you sell through a brick and mortar shop or online, it’s an effective way to connect with customers and retailers. What’s more, wholesalers who are maximizing their online brand

Social media marketing is transforming the way brands, large and small, communicate with their customer base both current and future. In our two-part series, we will take a look at the most popular social media outlets – Facebook, YouTube and Instagram – and how you

Create an emotionally responsive, engaged social media communitythat enhances your business and benefits all Emotional impact creates engagement. I know from personal experience that if I don’t care about something, I switch off. I don’t expect anything different from those that I want to connect with