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[vc_row][vc_column][vc_column_text] It’s undeniable that video has become an important method of communication for many businesses today. Whether you sell through a brick and mortar shop or online, it’s an effective way to connect with customers and retailers. What’s more, wholesalers who are maximizing their online brand

Social media marketing is transforming the way brands, large and small, communicate with their customer base both current and future. In our two-part series, we will take a look at the most popular social media outlets – Facebook, YouTube and Instagram – and how you

Create an emotionally responsive, engaged social media communitythat enhances your business and benefits all Emotional impact creates engagement. I know from personal experience that if I don’t care about something, I switch off. I don’t expect anything different from those that I want to connect with

[vc_row][vc_column][vc_column_text]Jay Goltz admits he didn’t set out to become a shop owner like his father. Yet that unpopular idea is exactly what the new college grad did in 1978. “My mother’s send-off was, ‘you went to school for four years and ended up like your

Running a small business means you need to be efficient and innovative. You need to look for ways to streamline your daily tasks, so you can have more time selling. Whether you are a maker or a retailer, technology can help you be that powerful,

[vc_row][vc_column][vc_column_text]Robin Flaherty knows a retail store’s window and merchandising displays are among the most important ways to draw in customers. As an interior stylists and co-founder of Chicago-based North & Madison, she focuses on creating spaces that are comfortable, welcoming, and reflects the owner's personal

[vc_row][vc_column][vc_column_text]The four Ps (Product, Price, Place, Promotion) —have steered the world of marketing since the 1960s. But times, they are a-changing, and consumers—not products—are in the driver’s seat. Social media lets today's shoppers express their opinions, wants, and needs—and what they want are products tailor-made

Q: I want to revamp our tagline, but I have no clue where to start. What’s the best way to come up with one that truly reflects the unique gifts and shopping experience we offer without being too wordy? A: Taglines are an incredible asset to any