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When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January 2020, she realized it would be the perfect opportunity to rebrand her business name from JolieSoleil Boutique to Maison Soleil.

Until Spring of last year, not having an ecommerce store for your brick and mortar would be perfectly normal. It’s another point of focus for any store owner and manager and if the foot traffic took all of your time, e-commerce wasn’t needed. But that

[vc_row][vc_column][vc_column_text] Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In

[vc_row][vc_column][vc_column_text] It happens every year. We’re busy preparing for our busiest part of the year and by the time it comes, we’re already so exhausted and high on adrenaline that we barely have time to breathe, eat or shower, let alone plan for next year. But