4 Pillars of a Successful Business
When you have a strategy, aligning your goals to your everyday actions and decision brings clarity and energy that makes your strategy a living one. That creates a strategy for growth.
When you have a strategy, aligning your goals to your everyday actions and decision brings clarity and energy that makes your strategy a living one. That creates a strategy for growth.
One of the most relevant marketing strategies that any retailer in 2023 can engage in is omnichannel marketing. This strategy involves the cross-functional use of various marketing channels, which help business owners to turn their one-time buyers into repeat or loyal customers.
No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies
While content is still the best and most cost-efficient way to market your business, many business owners don’t take the time to use this mostly free approach to ensuring their business always feels fresh, relevant, and constantly brings in new customers. Schedule some time each
Learn how the package of six bipartisan bills pending in Congress can prevent the big tech monopolies from gouging small businesses with sky-high tolls they charge in exchange for placement on their platforms.
As in social media, sharing content that is of value to your customers is key to a successful email marketing campaign.
The marketing world has had a lot of changes in the past decade. Make sure your business still has an innovative and competitive edge.
For many independent retailers and wholesalers, it took a pandemic to force us to experiment with new ways of doing business.
How can independent retailers and wholesalers take advantage of storytelling and using social and digital media to make these much-needed connections with followers?
When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January 2020, she realized it would be the perfect opportunity to rebrand her business name from JolieSoleil Boutique to Maison Soleil.