Learn how the package of six bipartisan bills pending in Congress can prevent the big tech monopolies from gouging small businesses with sky-high tolls they charge in exchange for placement on their platforms.
As in social media, sharing content that is of value to your customers is key to a successful email marketing campaign.
The marketing world has had a lot of changes in the past decade. Make sure your business still has an innovative and competitive edge.
When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January 2020, she realized it would be the perfect opportunity to rebrand her business name from JolieSoleil Boutique to Maison Soleil.
Rapid changes in customers’ attitudes and expectations are challenging marketers like never before.
[vc_row][vc_column][vc_column_text] Social media belongs to consumers. As a result, traditional marketing rules don’t apply. In the last issue, we discussed the need to market to each generation differently since a one-size-fits-all approach doesn’t work. Similarly, we’d be wise to take the time to understand the mindset
[vc_row][vc_column][vc_column_text] Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In