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When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January 2020, she realized it would be the perfect opportunity to rebrand her business name from JolieSoleil Boutique to Maison Soleil.

Until Spring of last year, not having an ecommerce store for your brick and mortar would be perfectly normal. It’s another point of focus for any store owner and manager and if the foot traffic took all of your time, e-commerce wasn’t needed. But that

[vc_row][vc_column][vc_column_text] Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In

[vc_row][vc_column][vc_column_text] It happens every year. We’re busy preparing for our busiest part of the year and by the time it comes, we’re already so exhausted and high on adrenaline that we barely have time to breathe, eat or shower, let alone plan for next year. But

[vc_row][vc_column][vc_column_text] When my friend was planning a soiree in her backyard, she sent me links to a blog with entertaining ideas as well as recipes. Both links were from Crate & Barrel (yes, even the recipes). When another friend was considering what to do with her

[vc_row][vc_column][vc_column_text] All retailers have the same 24 hours in a day. How we spend those hours can mean the difference between a profitable and productive day versus one where we go home and wonder where the time went. Mobile apps are trying to tackle this issue and