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One of the most relevant marketing strategies that any retailer in 2023 can engage in is omnichannel marketing. This strategy involves the cross-functional use of various marketing channels, which help business owners to turn their one-time buyers into repeat or loyal customers.

While content is still the best and most cost-efficient way to market your business, many business owners don’t take the time to use this mostly free approach to ensuring their business always feels fresh, relevant, and constantly brings in new customers. Schedule some time each

Learn how the package of six bipartisan bills pending in Congress can prevent the big tech monopolies from gouging small businesses with sky-high tolls they charge in exchange for placement on their platforms.

When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January 2020, she realized it would be the perfect opportunity to rebrand her business name from JolieSoleil Boutique to Maison Soleil.