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If you’ve not begun experimenting with programmatic advertising, the time to start is now. What Exactly is Programmatic Advertising? Programmatic advertising is a way to buy ads that's automated by machines, which makes it more efficient, faster, cheaper, and more targeted. Hits all the high notes,

We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer or Gen Z generation. While marketing must embrace digital, how we market to each generation isn’t one size fits all and

Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In

In 2018 I took no less than 10 courses in marketing. I went to conferences, took the online courses for branding, Instagram, newsletters and met with marketing professionals to rebuild my website. I was drowning in marketing information and I was more confused than when