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Tag / marketing strategy

Programmatic Advertising

If you’ve not begun experimenting with programmatic advertising, the time to start is now. What Exactly is Programmatic Advertising? Programmatic advertising is a way to buy ads that's automated by machines, which makes it more efficient, faster, cheaper, and more targeted. Hits all the high notes, right? It’s different from traditional digital advertising in that...CONTINUE READING
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The ABCs of Marketing to Generations X, Y & Z

We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer or Gen Z generation. While marketing must embrace digital, how we market to each generation isn’t one size fits all and the reason is a reflection of how each generation grew...CONTINUE READING
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Automate Your Marketing Hustle

Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In this issue’s column, we want to help you build out...CONTINUE READING
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Tying Your Marketing Together

In 2018 I took no less than 10 courses in marketing. I went to conferences, took the online courses for branding, Instagram, newsletters and met with marketing professionals to rebuild my website. I was drowning in marketing information and I was more confused than when I started. I realized my business size landed in the...CONTINUE READING
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