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We live in a time when technology can really help us become stronger and smarter business owners. It’s imperative that we adopt new tools like programmatic advertising which are specifically designed to make our advertising campaigns more powerful and successful.

We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer or Gen Z generation. While marketing must embrace digital, how we market to each generation isn’t one size fits all and

[vc_row][vc_column][vc_column_text] Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In