fbpx
15 49.0138 8.38624 1 1 17500 1 https://www.retailinginsight.com 300
 
 
       
Tag / marketing strategy

The ABCs of Marketing to Generations X, Y & Z

We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer or Gen Z generation. While marketing must embrace digital, how we market to each generation isn’t one size fits all and the reason is a reflection of how each generation grew...CONTINUE READING
Share:

Automate Your Marketing Hustle

Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In this issue’s column, we want to help you build out...CONTINUE READING
Share:

Tying Your Marketing Together

In 2018 I took no less than 10 courses in marketing. I went to conferences, took the online courses for branding, Instagram, newsletters and met with marketing professionals to rebuild my website. I was drowning in marketing information and I was more confused than when I started. I realized my business size landed in the...CONTINUE READING
Share: