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Almost 70 percent of American adults use social media. As of January 2020, Facebook was the favored social media platform among marketers worldwide, with 94 percent of responding social media marketers stating they use it to promote their business, while 76 percent of respondents use

We live in a time when technology can really help us become stronger and smarter business owners. It’s imperative that we adopt new tools like programmatic advertising which are specifically designed to make our advertising campaigns more powerful and successful.