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Customer Tag

[vc_row][vc_column][vc_column_text]Robin Flaherty knows a retail store’s window and merchandising displays are among the most important ways to draw in customers. As an interior stylists and co-founder of Chicago-based North & Madison, she focuses on creating spaces that are comfortable, welcoming, and reflects the owner's personal

[vc_row][vc_column][vc_column_text] Hannah Alhalel greets every customer who enters Fire & Ice, her Glenview, Illinois, apparel and accessories boutique, with a smile. It’s just one of many steps the co-owner takes to develop a relationship built on trust and honesty, she says.   Customer Service Alhalel’s customers appreciate her ability

Q: Is there any kind of rule of thumb for what percentage of your monthly sales you should budget for purchasing given a relatively stable monthly sales rate (e.g., no major holiday or seasonal increases)? Or do you go by your gut and observations of what

UNLESS DISABILITY TOUCHES YOU PERSONALLY, many shop owners aim to slide by, doing the bare minimum to fulfill the ADA (Americans with Disabilities Act) requirements.  If you’re thinking it’s not worth the effort since people with disabilities rarely come to your shop, it’s easy to

[vc_row][vc_column][vc_column_text]The four Ps (Product, Price, Place, Promotion) —have steered the world of marketing since the 1960s. But times, they are a-changing, and consumers—not products—are in the driver’s seat. Social media lets today's shoppers express their opinions, wants, and needs—and what they want are products tailor-made

Hard to believe, but it’s already time to begin gearing up for the holidays—time to start thinking about placing inventory orders, planning special in-store events, hiring extra help, and assigning the countless other tasks that accompany the arrival of the Almighty 4th Quarter. To help

by Jean Haller, Seasons Koll, Royce Amy Morales, Sloane and Casey Simmons   Q: I OWN A MID-SIZE BOOK AND GIFT STORE, AND although we always tried to be as green as possible, in the last year we decided to go earth friendly in every way. From

by Jean Haller, Royce A. Morales, Seasons Koll, Leslie Neilson, Deborah Leydig, Sloane and Casey Simmons   In a special “Best of 2016” edition of Shop Talk, our team of retail experts offers insider tips and sage advice on running a successful independent retail store, from branding

by Jean Haller, Margaret Ann Lembo, Deborah Leydig, Royce Amy Morales, and Kim Perkins   Q: I HAVE HEARD THAT INCREASING YOUR AVERAGE customer sale will help increase profits, but I don’t know where to start.  Do you have any suggestions?   A: The standard rule of thumb about

by Seasons Koll, Margaret Ann Lembo, Royce Amy Morales, Leslie Neilson, and Bill Binkelman   Q: WHAT ARE SOME WAYS TO ENCOURAGE MORE impulse buying, not just for small-ticket items at the cash wrap but throughout my store?   A: Encouraging customers to buy isn’t always easy. You have