A special coverage from The Coalition of Visionary Resources COVR in partnership with Kim Perkins Q: How do I keep my online store from cannibalizing sales from my brick and mortar location? A: Before we look at specifics of how to deter your online sales from siphoning
In retail, customers are number one. You need to draw them in and keep them coming back. But with tough competition from big box stores and online retailers offering seemingly-instant delivery, how can an independent gift shop owner make this happen? Reasonable prices and well-curated
The Science and Psychology of Successful Pricing One of the most important factors affecting your business revenue is your pricing strategy. No matter how wonderful your product or service is, if it isn’t priced right, you won’t be able to sell it. A good strategy helps
[vc_row][vc_column][vc_column_text] It wasn’t until 1997 that the term weblog entered our lexicon and since then, it seems content online has exploded. This year, it’s estimated there will be 31.2 million bloggers in the United States alone, according to statistica. Content reigns supreme and demand for good-quality material
The world of retail is crying out for sincere customer caring since, daily, it becomes more devoid of personalized, authentic help. While the influx of online shopping made in-person transactions a thing of the past, the human need for interaction is starting to re-emerge, and
Descriptions of potential purchasers with psychological explanations why they may or may not buy, & some psychological techniques to help increase sales.
Business as usual? Not anymore. With the continuous revolution of technology, changing patterns in the way consumers shop and the influence of major retail pioneers like Amazon and Walmart, small business owners cannot continue to plan for the future based solely on the past. Digital transformation,
Delivering the ultimate customer experience is vital to the overall success of any small business. With so much competition from fellow brick and mortar shops to the ease of shopping online, small business owners need to focus on what pulls the consumer into their shop
Not every town is a tourist attraction. Many of us are just regular shops in our hometown making it work every day. Some towns are almost anti-tourist during the summer months as people go on vacations and turn their attention to what they can do
Mindfulness is a practice. It requires paying attention in the present moment and being focused on the task in front of you while being aware of what’s going on around you. This is known as situational awareness. You are being an observer of yourself and