The all-important fourth quarter is rapidly approaching. The holidays may seem months and months away, but we all know time flies and it can fly fast! Now is the time to start thinking about how you can elevate sales through visual presentation. Delivering the ultimate customer experience is vital to the overall success of any...CONTINUE READING
A special coverage from The Coalition of Visionary Resources COVR in partnership with Kim Perkins Q: How do I keep my online store from cannibalizing sales from my brick and mortar location? A: Before we look at specifics of how to deter your online sales from siphoning profits from your brick and mortar store,...CONTINUE READING
In retail, customers are number one. You need to draw them in and keep them coming back. But with tough competition from big box stores and online retailers offering seemingly-instant delivery, how can an independent gift shop owner make this happen? Reasonable prices and well-curated selections are just starting points, say, experienced retailers. “The only...CONTINUE READING
Handcrafted products are gaining momentum once again. While there was never a major decline, there was a definite dip in the purchasing of handcrafted products from makers in the USA. “Our sales are definitely trending upwards after a couple of years where we started to see a slight downward dip. We are starting to see...CONTINUE READING
The Science and Psychology of Successful Pricing One of the most important factors affecting your business revenue is your pricing strategy. No matter how wonderful your product or service is, if it isn’t priced right, you won’t be able to sell it. A good strategy helps you find the best price point that will help...CONTINUE READING
Impact, rescue, intermediate recovery, and long-term reconstruction. Discover the four stages of recovery that a local candle maker is taking to keep her business alive through these unprecedented times.
My story may feel familiar. In no way do I think I am unique in the trauma I have been processing the beginning of this pandemic, this an important conversation to have at every opportunity. You that ...