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If you are a business owner, consider choosing at least one of these trends to add to your business model and marketing mix for 2024. This will help your business be fresh, relevant, cross-generational, and caring in a rapidly changing world.

Often people find themselves in a job out of duty instead of purpose. Work was designed for you so you can express your talents. Do what you love. Ask yourself, “What is my purpose?” and start looking for the answer.

The contemporary professionals in the workforce, who are also the growing power buyers in the marketplace are taking to this work-from-home change and making it their own. They are becoming digital nomads, unrestricted by geography, gender norms, racial cues, and standard demographic measurements.

The past two trips around the sun have supplied business owners with a unique set of stressors. Business owners have carved out new neural pathways in order to adapt or watch their business die.