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If you are a business owner, consider choosing at least one of these trends to add to your business model and marketing mix for 2024. This will help your business be fresh, relevant, cross-generational, and caring in a rapidly changing world.

Often people find themselves in a job out of duty instead of purpose. Work was designed for you so you can express your talents. Do what you love. Ask yourself, “What is my purpose?” and start looking for the answer.