When Lindsay Sims, founder of Maison Soleil, a fashion boutique based in Washington, DC, began the process of getting her LLC set up January 2020, she realized it would be the perfect opportunity to rebrand her business name from JolieSoleil Boutique to Maison Soleil.
Expanding your products into the wholesale market is a full-time job and not for the weak or easily broken. If you are a retailer wanting to expand your business into wholesale, think about this as not only a whole new business model, but a different
The pop-up or flash retailing market in the United States is estimated to be a $50 billion industry, and it’s for good reason. Studies has shown that 91 percent of consumers have a more positive feeling about a brand after attending an event or experience
Some may see spiritually-minded people and businesspeople at odds with one another. Truth is, being business oriented or being immersed on a spiritual path doesn’t determine failure (or success) in business. In fact, research shows that these two different ideals can work nicely together. Having
Until Spring of last year, not having an ecommerce store for your brick and mortar would be perfectly normal. It’s another point of focus for any store owner and manager and if the foot traffic took all of your time, e-commerce wasn’t needed. But that
Almost 70 percent of American adults use social media. As of January 2020, Facebook was the favored social media platform among marketers worldwide, with 94 percent of responding social media marketers stating they use it to promote their business, while 76 percent of respondents use
I emotionally and mentally put the calendar on pause this year. I have been waiting for the news that COVID-19 has been contained and we are free to go about our business in the normal manner.
[vc_row][vc_column][vc_column_text] Are you focused on the original version of your store? Are you open to the evolution of The Crystal Garden? Do you have patience and the tools to adapt? What is the ultimate fate of my sacred business? These are all questions I had to contemplate.
Being green is a great marketing tool to let customers know your store cares about the planet. Let people know that your store cares about the environment and sustainable practices by providing education in palatable, fun ways!
Over 80 percent of embezzlement happen in businesses with 150 or less employees. And just under 50 percent had fewer than 25 employees. So how can small businesses like ours protect ourselves from this seemingly eventuality?