I emotionally and mentally put the calendar on pause this year. I have been waiting for the news that COVID-19 has been contained and we are free to go about our business in the normal manner.
Rapid changes in customers’ attitudes and expectations are challenging marketers like never before.
[vc_row][vc_column][vc_column_text] [eltdf_dropcaps type="normal" color="black" background_color=""]Y[/eltdf_dropcaps]es, ‘tis the season once again to strategize, place orders and brace (AKA hope, pray, affirm, visualize) for the upcoming holidays. As a body-mind-spirit themed indie shop owner, you know it’s more than simply buying the right merchandise, sticking to a budget,
As a retailer, one crucial fact you’ve learned, perhaps the hard way, is the importance of creating and maintaining good relationships with your vendors, big and small. Without them, you’d have an empty shop! Vendor relationships aren’t always the easiest to foster, and the dynamics can