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Tag / brick-and-mortar

5 Ways to Attract Customers & Make Sales During a Pandemic

How does a small and independent retailer sell garlic bulbs during a global pandemic? Instagram is one tool. How does another let her customers know she’s available to curate gifts without customers needing to leave their house? Facebook. How does another introduce a new apparel line? Email newsletter. As a customer, I’ve bought from each...CONTINUE READING

Brick and Mortar Shops vs. E-Commerce

Brick and mortar shops are competing with a fierce opponent: the internet. It’s hard to beat the convenience of a shopping experience that simply involves scrolling and clicking. However, brick and mortar stores have some things that online shopping cannot provide: one-on-one relationships, human interaction, and the incomparable experience of engaging the senses. Although some...CONTINUE READING