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by Jean Haller, Royce A. Morales, Seasons Koll, Leslie Neilson, Deborah Leydig, Sloane and Casey Simmons   In a special “Best of 2016” edition of Shop Talk, our team of retail experts offers insider tips and sage advice on running a successful independent retail store, from branding

Q: I want to revamp our tagline, but I have no clue where to start. What’s the best way to come up with one that truly reflects the unique gifts and shopping experience we offer without being too wordy? A: Taglines are an incredible asset to any