A Trade Magazine for New Age Retailers


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  • Madame Pamita


Everyday Magick

Witchcraft and magick are not a religion. People of any spiritual path can begin taking back their own power and creating powerful and positive change...

Slavic Divination

Expand your divination a little beyond the popular methods of fortune-telling and look into the old ways, whether Slavic practices or those from other cultures...

Retail Review Rituals for Mindful Minds: A Year-End Reflection for Success in 2022

While you might think that these year-end rituals must be done on New Year’s Eve, they can really be done any time around the end...

Meeting the Modern Witch

Unless you’ve been hiding under an upturned cauldron somewhere, you might have noticed that witches are having a moment! A huge moment! A “you-can’t-buy-this-kind-of-positive-publicity” kind...

Fall in Love with Candles

As a savvy business person, you’re probably aware of many of the benefits to having candles in your product mix: they’re great for eye-catching and...