3 Ways to Drum Up Sales When No One Is Walking Through the Door

by : 

Megy Karydes

October 17, 2016
Marketing Mondays - 3 Ways to Drum Up Sales When No One Is Walking Through the Door

There will always be days that are quiet.

Whether it’s due to extreme weather, election day, or some other reason we can't control, sometimes it can be difficult to get people to walk through the door. Even if you must shut your doors because of something like extreme weather, there are ways to generate sales.

Here are a few ideas:

1. Offer a special gift certificate.

For $75, your customer can buy a $100 gift certificate to use in the store (or online, if you do have an e-commerce site). While something like this still gives your customers a 25% discount, which is a sizable chunk, it still spurs sales. Plua, more often than not customers often end up buying more than $100 of items once you get them inside the store. If $100 is too high for your business, offer a $50 card for $40 or whatever you feel might be the tipping point.

Offer this up on your social media pages or via an email. Craft a punchy headline like "Crappy Weather Blow Out!" Be mindful that extreme weather isn’t necessarily something to joke about if it’s severe and people are stranded or communities are struggling as a result. In those cases, running a promotion would not be appropriate. But, sometimes weather is quirky or it’s simply raining really hard and people don’t want to come out of their shells. In this case, if you’re not having luck with customers, appeal to them from the comfort of their warm and cozy homes.

2. Ramp up your social media.

This is a great time to do stuff you seem to never have time to do, but small changes can mean big bucks. Are all of your social media sites up to date? Can you schedule posts for the next week with compelling captions so you’re ready to go? Organize your photo album so each day/week/month coming up has an image ready to go.

This is also a good time to get chatty online. Pre-write your email blasts for the rest of the year and into February. Start plotting your 2017 event calendar. Start sending emails to artists who might be interested in participating in a trunk show. Invite authors to come speak early next year so you can get that lined up now. People may not be able to come into the shop to buy, but they can respond to emails.

3. Get pinning!

When was the last time you organized your Pinterest boards, followed people, re-pinned them, etc.? This is the time. And, if you sell online, it’s an even better time because you can lead them directly to the site where you sell specific items.

Take time to review your boards and see what’s trending. Help customers find your products easier!

Slow days have a silver lining

While most of us don’t care for down time because it means low or no sales, it’s often something we need so we can re-group and recharge. Unscheduled down time is a gift. Treasure it, and also see what you can do that’s both productive and effective.

Megy Karydes helps small businesses harness their marketing power. She’s also a freelance writer whose work has appeared in The Atlantic’s CityLab, Midwest Living magazine and Chicago Tribune, among others. Find her at MegyKarydes.com.