Are you new to the world of influencer marketing? If so, you might be wondering where to begin. Do you know influencer marketing helps both startups and brands build their brand awareness, get more customers, and drive conversions? But you can’t just jump into any influencer marketing campaign without a strategy! To get you started, here are five tips to help launch your first campaign:
1 Set Campaign Goals
Having a successful influencer marketing campaign requires a little bit of homework. Ask yourself what you want to see out of this campaign. Do you want more followers? Do you want a certain number of clicks to a landing page? Do you want to see a certain amount of engagement on the influencer’s post? After establishing the results, you want to see out of your campaign, it’s time to select the right influencers.
2 Target the Right Influencers
Before you reach out to influencers, think through who you want to influence. Is there a certain demographic you want to target? What kind of content does this group like to follow on social media? By establishing who your target audience and ideal customers are, you will be able to find an influencer who’s a good fit to spread your message.
Pro tip: Think about reaching out to micro-influencers too! Although they may not have as many followers, their audience is more willing to engage and take action on their content.
3 Determine the Best Incentives for Each Influencer
What can your business offer influencers in return for a post? You want to make sure that you select rewards that your influencers will get excited about! Some popular inventive ideas to consider include free products, samples, special discounts, or cash.
Keep in mind that influencers with a larger following only accept monetary compensation. If you are running with a tighter budget, try reaching out to micro-influencers to see if they are willing to share a post in exchange for a free product.
4 Give Each Influencer Specific Instructions
Now that you’ve got a plan, identified who you want to reach out to, and decided on your incentive offerings, you can reach out to different influencers. Don’t be discouraged if they don’t all write back. Sometimes it takes a few tries before getting an influencer who communicates back with you.
Once you find the right influencer, be specific on your branding requirements, goals, and any other specifications you would like to see in their post. If you want to review the post before they launch it, be sure to specify that information ahead of time.
5 Analyze the Results
Lastly, you want to analyze the results of the influencer campaign. Did you reach the goals that you wanted to meet? Why or why not? By looking into the engagement, you will be able to note your results and use them for reference in your next campaign.
Ready to Launch Your Influencer Campaign?
With influencer marketing expected to grow to be worth $13.8 billion by the end of 2021, you want to make sure that your business is reaching out to influencers and building relationships to reach more potential customers. The marketing world has had a lot of changes in the past decade. Make sure your business still has an innovative and competitive edge.