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Author / Uma Silbey

For Great Holiday Sales: Create a Memorable Customer Experience

The holiday season is not only a time for celebrating, it’s also a time for gift shopping. For merchants, it is also the most important sales period of the year. Holiday business sometimes makes the difference between profit or loss. That being the case, it is vitally important that you, the store owner, do whatever...CONTINUE READING
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Holiday De-Stress Plan

Now that it’s early fall, it’s time to make sure that you have a well-thought-out, fact-based, business plan. Among other things, this plan should have a realistic projected sales goal, a list of inventory needed, and purchases made that will get the inventory delivered in time to adequately stock up. The sales forecasting shouldn’t be...CONTINUE READING
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