Normally, summer months are busy for everyone in our industry. Vendors are running from trade show to trade show while retailers are excitedly placing orders and managing busy shops back home. This year, due to COVID-19 and sheltering-in-place orders that have caused trade show cancelations and stores to close, the way we do business has...CONTINUE READING
If you’ve not begun experimenting with programmatic advertising, the time to start is now. What Exactly is Programmatic Advertising? Programmatic advertising is a way to buy ads that's automated by machines, which makes it more efficient, faster, cheaper, and more targeted. Hits all the high notes, right? It’s different from traditional digital advertising in that...CONTINUE READING
Social media belongs to consumers. As a result, traditional marketing rules don’t apply. In the last issue, we discussed the need to market to each generation differently since a one-size-fits-all approach doesn’t work. Similarly, we’d be wise to take the time to understand the mindset of people using social media so we can use it...CONTINUE READING
We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer or Gen Z generation. While marketing must embrace digital, how we market to each generation isn’t one size fits all and the reason is a reflection of how each generation grew...CONTINUE READING
Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In this issue’s column, we want to help you build out...CONTINUE READING
Sept-Oct 2020 In this special issue, we've gathered great topics starting on how you can switch your mindset and find comfort in what makes sense now in today’s climate, and rethink how you can acce...