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Author / Megy Karydes

The ABCs of Marketing to Generations X, Y & Z

We’d be hard-pressed to find customers who don’t have their smartphone within arms-reach at any given time, whether they’re part of the Baby Boomer or Gen Z generation. While marketing must embrace digital, how we market to each generation isn’t one size fits all and the reason is a reflection of how each generation grew...CONTINUE READING
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Automate Your Marketing Hustle

Like any business without a dedicated marketing department, it falls on independent retailer owners to carve out time to market their businesses. In the last issue’s column, we focused on how to draft a marketing plan even during your busiest season: the fourth quarter. In this issue’s column, we want to help you build out...CONTINUE READING
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