A trade magazine for the mindful retailer


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  • Madame Pamita


Meeting the Modern Witch

Unless you’ve been hiding under an upturned cauldron somewhere, you might have noticed that witches are having a moment! A huge moment! A “you-can’t-buy-this-kind-of-positive-publicity” kind...

Fall in Love with Candles

As a savvy business person, you’re probably aware of many of the benefits to having candles in your product mix: they’re great for eye-catching and...