A trade magazine for the mindful retailer


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  • Carol Schroeder

Bio :
Carol Schroeder and her husband Dean have been co-owners of Orange Tree Imports in Madison, WI since 1975. The Shop was recently chosen as one of four finalists for Retailer of the Century in a national competition. In addition to running the store, Carol writes extensively on all aspects of bricks and mortar retail. A newly updated and expanded edition of Specialty Shop Retailing: How You Can Succeed in Today's Market, her best-selling handbook for independent shopkeepers, was published in 2018. It is available wherever books are sold, including the website of her weekly blog for independent retailers: https://specialtyshopretailing.com/