Sailing The Cs of Marketing
[vc_row][vc_column][vc_column_text]The four Ps (Product, Price, Place, Promotion) —have steered the world of marketing since the 1960s. But times, they are a-changing, and consumers—not products—are in the driver’s seat. Social media lets today's shoppers express their opinions, wants, and needs—and what they want are products tailor-made