10 Ways To Grow Your Pinterest Account in 30 Days

by : 

Megy Karydes

March 14, 2016
Marketing Mondays - 10 Ways To Grow Your Pinterest Account in 30 Days

Last week we discussed why Pinterest can be a good platform to grow your independent retail business. This week we’ll cover 10 ways to grow your Pinterest account and next week we’ll share an interview with a Pinterest queen.

1. Consider what you’re pinning

Like Instagram, powerful images work really well as well as sharing material other than yours. Pin blog posts you find interesting and want to reference, how-to videos you find interesting or inspiring, and products you love. If you have an interest in architecture, travel, or food, but they're not exactly part of your business, not to worry—add those boards, too. The whole idea of your Pinterest account should be a holistic view of what you find interesting and beautiful.

2. Pinterest rewards engagement

Since most of us have a laundry-list of to-dos everyday, it can be hard to remember to log onto your account and do things like pin 30 things a day, follow 10 people a day, and like 25 things a day. But, if you want to make Pinterest a serious marketing platform, it’s going to take time to build it. Add a recurring calendar reminder to help you get active on Pinterest during a time of day it makes the most sense for you. Don’t schedule it for 8 am if you’re rushing to get kids off school or that’s when you normally research products for your store. Maybe your best time is 10 am—or 10 pm. Consider the best time and schedule it.

3. Find 10 people to follow today

How does one go about finding strangers? Start by finding someone’s boards you really admire (you can start with Paula Coop McCrory, since we’ll be featuring her in next week’s Marketing Monday’s post; I’m on Pinterest, and Retailing Insight is, too.) and then check out the people they follow. If you like what you see, follow them. Or, see who those people follow and follow them. You’ll be surprised at how many people start following you back or find you through this exact same exercise. Your numbers will begin to grow before you know it.

4. Grow your boards

It’s not enough to just gain followers. You need compelling boards for them to follow so spend time curating your boards. A question I’m often asked is how many boards should you have. It really depends. You don’t want so many that you can’t keep them organized, but you don’t want too few that your page looks slim. Consider what you want your Pinterest boards to say to people and create boards you feel are important to you initially.

5. Join other boards

Many people welcome collaborators to their boards, which means you benefit by being part of their tribe. It’s a bit like being in a Facebook group page where everyone supports the board and you get the benefit of others following you because they see your contributions in that board. If you’re interested in joining such a board, you’ll usually find the person’s email address in the board description so email them and ask to join and provide them with your Pinterest name. Usually these boards have rules such as you can only pin 3 items per day maximum, so be sure to ask if you need to abide by any rules.

6. Pin daily

This is important because, as we mentioned earlier, Pinterest rewards engagement. However, you also don’t want to pin all at once; it’s better to do it throughout the day. Since we do have businesses to run, the best way to do this is to pin something you find interesting when you’re at your computer. I’d also recommend downloading the Pinterest app to your smartphone and pinning whenever you see something cool.

7. Pin ahead of each season

While we’re in the midst of winter in many parts of the country, it’ll be summer in no time (and in the south, the weather is already gorgeous). By pinning ahead of each season, you’re maximizing the chances of customers finding you through your product selection. Do you have great items for Easter or Independence Day? Start a board for those holidays now. Ideally you’d be pinning seasonal items 6 to 8 weeks out.

8. Be thoughtful with your descriptions

One to two sentences with a heavy emphasis on keywords but no hashtags. You want people to find your pins, and you want the description to be descriptive.

9. Add a "Pin It" button on each image on your website

Even if you don’t have an e-commerce site, you want the images on your website to be “pin-able.” Install a Pin It button plugin on your site to make it easier for your customers. The Pin It option should also be available on your blog posts.

10. Remind customers you have a Pinterest account

This might be obvious, but it’s not for many of us because we forget to tell people we have a Pinterest account! It may seem counterintuitive to let customers know you have a Pinterest account via your Facebook page or Twitter account but it’s not, because they each serve a different purpose. Some customers really love one platform over another, and Pinterest is a real favorite among hard-core users.

Independent retailers who embrace Pinterest can really see traction since the medium is so visually focused. Next week we’ll share an interview with Paula Coop McCrory who found a new career through Pinterest and has more than four million fans following her boards!

Megy Karydes helps small businesses harness their marketing power. She’s also a freelance writer whose work has appeared in The Atlantic’s CityLab, Midwest Living magazine and Chicago Tribune, among others. Find her at MegyKarydes.com.