Put on Your Happy Face

by : 

Megy Karydes

November 16, 2015
Marketing Mondays - Put on Your Happy Face

You’ve waited all year for this: When your business goes from being in the red to being in the black. When your shop turns a profit. When you see the light at the end of the tunnel. Don’t blow it by not being present.

We’ve all been there when we’re just exhausted and wonder if we’re going to make it to the end of the day, let alone the end of the season. When that happens, don’t let the customers (or your staff) see you sweat. You’re the cheerleader. You need to put your best foot forward every single day once you unlock that door, but it’s even more important during this season. People are strapped for time right now, and if they made it through your door, they mean business ... and so should you.

Put on your happy face—it’s show time.

That being said, there will be times this will be tough to do, because everything that can go wrong will. Customers will be crabby and tired; orders that we’re supposed to come in won’t; staff will call in sick. These are all things out of our control. We can only control what’s within our ability, and putting on a happy face, despite all of these events, will help us get through this season in a happier and healthier way. We can control our outlook and let others see we’re happy they are shopping with us and that we’d love to help them in any way that we can.

How can we improve our outlook?

These three recommendations are not radical or new, but, hopefully, they will make you pause and think:

  • When you wake up, state your intention. What kind of day do you want to have today? Put it out there.
  • Yoga and meditation have been proven to help people relieve stress and unclutter the mind (among other things), but these two, in particular, are important to us right now. We’re not as helpful to our customers and employees when we’re stressed and not focused. When you feel the urge to blow up or things are out of control, take a time out. Take five or 10 minutes to think about your options will help you focus on the best action to take.
  • Say “thank you.” It’s natural to say “thank you” to your customers when you’ve just finished packaging their purchases, but rather than let it be a knee-jerk reaction, think about how you say it and say it with meaning. Sincerely thank them for taking the time to come into your shop today and for choosing to purchase gifts from your shop, and don’t forget to thank you staff, too.

You have one more month to go. You’ve got this! Remind yourself why you got into this business in the first place—and that should make you happy.

Megy Karydes is principal of Karydes Consulting, a boutique marketing and communications firm and freelance writer who often covers retail for various magazines. She likes her calendars, whether digital or on paper, and has her editorial calendar pinned to her board in her office to remind her what day it is! Find her on Twitter at @megy.