5 Easy Ways to Plan Your Work and Work Your Plan
The crucial fourth quarter is upon us, and as any savvy retailer knows, it’s going to get very busy very fast. If you’ve been following our Marketing Mondays posts this year, you know I’m an advocate of having a plan. Whether you’ve been following the one you created earlier this year or not, the goal is to stay consistent … and that will become harder in the coming months. Fear not, have a plan, and it will happen. Here’s how.
Plan Your Work, Work Your Plan
1. If you’ve been following the Marketing Plan you created earlier this year, you know there is a way to pre-plan activities, from Facebook posts to scheduling events. If you don’t already set aside time every day to update things online, find someone who can dedicate the time to keep it going. It’ll be more important than ever to get this done during the busy holiday season.
2. All your fourth-quarter events should be scheduled by now, and even into January and early February (Valentine’s Day!). If not, now is the time to cement those dates so you can update calendar listings, add them as Facebook events, put them in your e-newsletters, etc.
3. The skeleton of your marketing collateral should be done now, too, whether that’s emails sitting in draft mode (and updated as you have info) or direct mail pieces designed and ready to go to the printer. Do you change out the message on your receipts or your voice-mail message? Now would be a good time to update those, too. Do you need updated bags, business cards, or jewelry boxes? Advertisements? Co-op ads? Consider all your marketing outreach and make sure everything is either up-to-date or refreshed.
4. Encourage customers to create wish lists now, by directing them to your Pinterest boards, Instagram account, or Facebook pages. Ask them to share their lists with you, so when their friends or loved ones come to the store, you can share their wish list with them, too.
5. Plan for next year! What better way to plan for next year than when you know what’s happening at the exact time this year? For example, did you notice a new event happening in town that you didn’t know about in time to participate but want to get in on next year? Jot it down on your calendar with the numbers 2016 highlighted. Come January, when you’re working on your plan for 2016, go through this year’s calendar to see what worked and what didn’t, and note what you want to do but didn’t get to do this year. It will serve as a quick and easy reminder for you and make your marketing plan more robust.
Are you ready for fourth quarter? What are you most excited as we enter this season? Send me a tweet at @megy and let me know!
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