What makes a person want to click open a marketing email? The answer? A compelling subject line! But, with people bombarded by email offers daily, how do you stand out? If you can’t get people to open your emails, they will never click through to your message.
Compelling subject lines grab readers’ attention, pique their curiosity, and insist they find out more. The following five subject-line types and examples are proven best performers. When used correctly, these will increase your open rates and, more importantly, your engagement rates.