It’s true! Readers linger over and remember magazine ads far longer than other forms of advertising. In our recent survey, 62% of our readers reported they keep our magazine for one or more years. 92% keep the magazine at least two full months! That gives our advertisers the opportunity for multiple and long-lasting exposure.

Magazines supply credibility.
Consumers trust and believe magazine advertising more than advertising in other media. In addition, consumers turn to magazines as a source for new product information.

—Courtesy of Magazine Publishers Association

Magazine advertising engages.
Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media. In addition, they find magazine advertising less interruptive.

—Courtesy of Magazine Publishers Association

Magazine advertising moves readers to action.
Numerous studies prove magazine ads drive Web visits and searches more than other media; magazines are the strongest driver of purchase intent and boost other media’s effectiveness.

—Courtesy of Magazine Publishers Association

Magazine advertising delivers results consistently.
For cost per contact, the most efficient media combination always includes magazines. Print ads keep returning responses for weeks and months to come.

—Courtesy of Magazine Publishers Association

Magazine advertising is relevant and targeted.
Readers consider magazine advertising more relevant than advertising in other media. With a range of titles for a wide variety of demographics and interests, advertisers can hone in on their target market.

—Courtesy of Magazine Publishers Association